Our Ideas

Our best Ideas are curated to give readers a snapshot of current topics that are at the top of the mind of business leaders, bringing you up to speed on the latest thinking in our client industries.


Permissible Snacking

Understanding the New Breed of Snack Foods

Permissible snacking is the consumer movement that is feeding the desire for convenience and addressing the growing concerns about health. This new breed of snack foods is changing the way we think about snacking, and the marketing strategies that FMCG firms need to know about to improve their competitiveness in the snack food category.

Read More


Renewable Energy

The Next Opportunity for Mid-Tier Construction

Renewable energy generation, and its supporting transmission and distribution systems are set to continue growing into the future, driven by a number of factors including Renewable Energy Targets and the decreasing cost of technology. For mid-tier construction firms looking to diversify and improve their performance, the renewable energy sector is an emerging viable option.

Read More


The Private Label Threat

How to Win in an Increasingly Private Label World

In just six months, the number of Australians tending to buy private label (PL) groceries has jumped from 44% to 65%. With supermarkets enjoying an 8-10% premium on margins for PL products compared with branded products, this shift in consumer behaviour is something encouraged by supermarkets. For incumbent FMCG firms and boutique players, this change may not be so welcome.

Read More