The Future of FMCG Firms: Addressing the Sustainability Imperative
Controversy, mixed messages and slow action from governments on sustainability policy and practice means some FMCG firms are failing to take real action on sustainability issues.
Other firms, recognising the shift in consumer and investor sentiments despite government policy, have taken sustainability-based transformation seriously, and generated a real competitive advantage.
However, unlocking this long-term competitive advantage can only happen through the carefully considered implementation of foundational change.
We look at the increasing existential threat for firms that downplay the need for sustainability-based transformation and the best way to implement this change.